Investigating ways and you can society, travel and getting to learn the fresh richness of various countries inside south-west and East, motivated the fresh 34-year-old designer and you will creator to alter the woman invention and you may education into Imaginarium business which supplies progressive gowns, jewellery, accessories and playthings.

Since she didn’t come across a financial that will agree the lady financing considering the woman small business, she is compelled to take a loan off a great microcredit organization with an extremely high come back rates

Contributed by a strong perception to show her creative interests to the a job also to notice the lady times on doing a brand name, when you look at the she come a small business. Before five years, she encountered of several threats, downs and ups, and found assistance and that assisted this lady team survive and develop the girl suggestions.

Given that an associate of the BizUp opportunity, that is becoming implemented by Foundation 787 and Un Female and you can financed by government of Joined Kindgom, she already operates on the all venture out-of the woman brand and towards broadening in order to color processes out-of a pattern on her behalf clothes things where she brings together antique ethnic elements of the bedroom of Zmijanje regarding Manjaca having another and you may modern browse.

„Significance must be given to society. I am searching for traditions and in standard when you look at the something that has to do with record and you may conventional ornamentals,” Aleksandra claims.

Zmijanje is actually a location into the northern-west Bosnia, anywhere between towns out-of Banja Luka, Mrkonjic Grad, Sanski Really and you will Kljuc, which lived just like the an administrative-territorial tool Somalisk kvinner till the stop of one’s 13th millennium and you will and therefore later on changed the borders and you can significance. People and society out of Zmijanje was basically kept having generations as well as is actually immediately present toward Orthodox Religious people in this field. Brand new recognisable Zmijanje embroidery is on brand new UNESCO A number of Intangible Social Culture of Mankind because 2014.

Since the a graduate designer, Aleksandra worked for a decade in an architecture agency for the Banja Luka, once the a furniture constructor and you can lights designer. In 2011, she is being employed as a training secretary into the structures degree from inside the Thailand, and individuals and you will community in the at a distance country showed their new fullness it hold as well as the specifics of so it social traditions it wanted to go back to in the traditions regarding their own families. Whenever she got in where you can find Banja Luka, she become looking for an approach to perform some just like the woman Thai co-workers – bring her very own specific society a modern deal with. Out of this lady personal focus so that as a spare time activity, she come dealing with the brand new digitalisation of Zmijanje embroidery.

After whenever she become Imaginarium, as a result of a coaching programme into Japanese creativity agency, she worked with organization advisers and you will writers and singers whom aided the lady interest the job.

„We become really generally using my functions. The things i is actually performing up until following, We started performing meanwhile: ceramics, chairs, attire, playthings, all sorts of things. ‘. It actually was when I already been with all these dresses products with today’s phrase.”

Enjoying excellent value and possibility the woman construction with traditional ornaments are showed around the globe, Aleksandra become dealing with this now recognisable brand name inside the Bosnia and you can Herzegovina.

She generated a wood stamp that produces the latest Zmiping it with the textile, Aleksandra creates another appearance of the woman clothing, which includes attire from changeable width, feminine kimonos and tops.

Right after which, while i is beginning to perform the digitalisation of Zmijanje embroidery, they considered me personally: ‘Well, why-not do that?

A couple of years back, due to not enough cash, Aleksandra faced a choice of either closure down the organization or trying to find an easy way to finance it. She took they.