All of our rooted study understood five head categories of meme quiddities you to definitely joined era on the same members of the family: Object, particular character, generic character, action, and you will statement. After the difference in concrete graphic quiddities and you may conceptual textual of these (Lewis, 2012 ; Spitzberg, 2014 ), we created a description to possess quiddity concreteness. The first a couple of kinds-items (eg Mentos in “Diet plan Mentos”) and you can particular letters (including Bert during the “Bert was Worst”)-are extremely noticeable and real. General emails (such as the some Crossdresser dating sites kitties into the “LOLcats”) and you can methods (including the moving actions in “The newest Advancement out-of Dance”) will still be obvious, but their expression you are going to go from one to such as for example to another. Fundamentally, as opposed to obvious stuff, phrases are the the very least real and/or extremely conceptual of all classes. Next division, we mentioned new part of era during the for each family unit members you to contained has out of each of the groups. For each and every meme such inside a family must incorporate at the very least one kind of quiddity. The new quiddity concreteness level try received each meme household members dependent on the adjusted millions of the 5-quiddity teams: target and you may particular reputation (1), generic profile and procedures (0), and you can terminology (?1).

Quiddity sizes

Inside the RQ1 we questioned what are the prevalent sort of quiddities one to join meme family members together. Our data revealed that action is considered the most commonly used quiddity from the test (42.2% out-of meme occasions), followed by terms (38.5%). Particular profile (29%) and target (23%) were less frequent, that have general reputation (fifteen.7%) behind behind. You should observe that the conclusions demonstrate that the chief quiddity is largely distinct from the latest common services looking inside the brand new codebook for the majority of meme parents. In fact, from inside the ninety% of your own meme parents, the latest quiddity is actually certain meaning that was not within the generic attributes. For example, on “Celebrity Conflicts Son” family, this new operate out of assaulting having laser beam swords was a very specific quiddity, which means that couldn’t getting caught of the general popular features of the newest codebook.

Inside RQ2 we requested hence themes, models, and participation formations was commonplace (and you can limited) during the latest internet memes. I unearthed that common society (twenty-six.5%), food (19.1%) and you will brand new media (16.3%) have been widely known information; nationality (2.6%), most recent occurrences (3.2%), and you will functions and a position (step 3.3%) were at least popular subjects. With regards to sex, men players (59.4%) were illustrated twice as often as people users (twenty seven.3%). Family and you will young adults (38.7%) looked extremely, if you find yourself elder people was in fact the least represented (5.6%) regarding age group. Caucasian people (44.5%) was indeed the absolute most depicted cultural classification, while you are Latina or Latino professionals minimum of (0.2%). Ultimately, in terms of means, extremely era was photo (56%) or video clips (42.6%) unlike sheer textual memes (1%). Overall, this type of findings corroborate certain observations produced in the qualitative studies revealed over, where in actuality the memetic areas was described as controlled by the younger, light males. In terms of themes, media-mainly based playfulness appears to have started a great deal more tall than just engagement with politics. So predicated on detailed analytics at least, government is rather limited on the memetic areas. Yet, since the unfolded less than, community investigation will tell you an even more cutting-edge tale.

The brand new cohesiveness regarding general qualities for the meme parents

As detail by detail over, among the many seeks regarding the investigation was to look at the the amount out-of cohesiveness out of meme families with respect to their universal attributes (RQ3). Figure dos suggests the system away from memes revealing similar content qualities. To create the fresh new artwork studies better, i let you know here simply five meme family members that share two otherwise a great deal more features. How big is the fresh node is short for the community training, quite simply, what other meme days they offers content properties with. Instance, the original meme of “Get off Britney By yourself” ‘s the biggest node, discussing about a few articles qualities that have 56 (from 83) almost every other meme times. “Graffiti” and you can “Birmingham” is both instances of the new “Pepper Spraying Cop” meme nearest and dearest. They are smallest nodes in the system, sharing one or two articles features with a couple of almost every other meme hours. The latest thickness of link represents the amount of common qualities. Instance, the ties anywhere between cases of the fresh “Log off Britney By yourself” have become dense, and therefore he’s nearly the same as one another when it comes of stuff. The first meme as well as times share as much as 9 (off sixteen) blogs characteristics along.